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Brand design can be more primal than logic-driven. Shoppers only view seven words during their shopping trips... Seven. So they typically rely on instinctual cues such as color and shape when making decisions. That means you need to appeal to the reptilian brain. The best selling products tend not to overthink it – embracing this fundamental strategy can prove successful in capturing consumers’ attention and gaining success.
Brands have the opportunity to drive powerful connections with consumers by tapping into primal cues that evoke emotion. By honing in on these fundamental elements, companies can create memorable assets and enhance product sales.
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Consistently standing out on the shelf can be challenging, especially in today's competitive landscape. To ensure that your brand is the shopper’s go-to guide to their category of choice, you must determine who your target customer is.
Every color impacts people differently; multiply that by the products you sell. There are many choices to be made, but it comes down to reflecting what your customer is looking for. Luxury? Deep and Lucious. Quick And Easy? Block primary colors. Eco-Conscious? Greens, browns, and blues work wonders.
Customers looking for a high-quality experience know exactly what they're looking for. Polish, simplicity, and boldness. While the customer looking for a simple toy for their pet they plan to repurchase will respond to less packaging entirely. Should they be able to interact with the product?
Every aspect of your packaging design should have the customer in mind. It's more than logistics; it's about crafting a memorable interaction. Let your design choices speak directly to your customer's needs, creating a strong, lasting impression.
Every choice you make is for someone, not just the utility of shipping the product. So choose wisely!
Related: Engaging Packaging Design
The need for simplicity has become vital in today's constantly evolving visual landscape. We long for moments of clarity and peace in a sea of chaos and distraction. This is why a simple design can effectively capture our attention.
The essence of your product and the core of your target audience should be inherently integrated into your packaging design. If your packaging fails to convey its purpose and audience at a glance, it misses a critical mark. Simplicity in design ensures that your product is immediately understood and recognized, making the consumer's journey from curiosity to purchase seamless and intuitive.
Beyond visual appeal, the functionality of packaging in terms of ease of access is paramount. Consider Amazon's Frustration-Free Packaging, designed to be opened in seconds without additional tools or excessive effort.
This principle sets a standard worth emulating. Ask yourself, does your packaging offer a similarly smooth and user-friendly experience? The less time and effort it takes to interact with your product, the more positive the consumer perception and experience will be.
Related: 7 Design Tips For Shelf-Ready Packaging
Consumers don't just want products, they want to connect with a brand. One of the best ways to do this is through an iconic packaging design that can be recognized even by five-year-olds.
An effective logo or brand mark helps create this connection - one that customers will come back for again and again!
The goal is to make your brand the first that comes to mind when consumers consider repurchasing in your category.
This is where a memorable packaging design plays a crucial role. It's about creating an experience that stays with the consumer, reinforcing the bond with each purchase.
The stronger and more positive the overall experience, the more likely consumers will return to your brand, solidifying their loyalty.
Packaging should not only be visually appealing but also intuitive and user-friendly. In today's fast-paced world, consumers appreciate simplicity and clarity.
They should be able to easily understand how to use the product, its storage requirements, and its features. Remember, your customers are busy individuals, seeking convenience and efficiency in their daily lives.
By simplifying the user experience through your packaging, you respect their time and enhance their inclination to choose your brand repeatedly. In essence, the easier your product is to interact with, the more likely it is to be embraced and repurchased by your customers.
Related: Retail Packaging The Complete Guide
Brands that can elicit an emotional response from consumers have the power to create a lasting impression and seize their attention. We all know how it feels when someone catches our gaze - there's something instinctual about wanting to discover what made them look in your direction.
It's time businesses capitalize on this hardwired connection between emotion and action by providing products and services with unique stories, visuals, or experiences behind them!
A successful brand is more than just an attractive package, but also has a unique point of view and purpose. Packaging makes it easy to connect the product with customers on an emotional level, letting them know why this particular item will enhance their life experiences.
When you're creating your packaging, it should start from your values as a brand. What is it about the product, experience, or price that you care about most? Show that to the customer.
Ultimately, though, what matters most is that brands deliver on their promise in order to keep customers coming back again and again. So don't miss that opportunity to have a lifetime customer!
Related: What Is FSC Certified?
From understanding the customer’s needs to creating a recognizable design, there are many considerations when it comes to designing effective packaging. You must create something that reflects your values as a brand and delivers on its promise in order to keep customers coming back for more. Investing in custom packaging can help ensure your product stands out from the competition, captures attention, and drives sales.
If you're looking for assistance developing an eye-catching package, get in touch today! Our team of experts will be happy to partner with you and create a memorable experience that connects emotionally with customers.
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Useful can mean a lot of stuff - from having a perfect size for the product to being visually incredible. However, we believe at Packhelp, that any box should meet more than just requirement. This is how we came up with this list!
We started off with asking such question. Although many marketing channels provide good exposure, only packaging reaches all of your clients. It starts the conversation and makes up for the first element to judge. So - in a certain way - every box is a perfect way to start the relationship with the customer. Yet, to become truly "perfect", we have prepared this list of the most important features that your box should have.
Box is the first possibility to “wow” your potential customer.
Unpacking is supposed to be the beginning of an experience with the product. Your customer should be encouraged to take a picture with that box, post it online. However, it doesn’t necessarily mean that the box should be extremely colourful or extravagant.
See an example of the packaging for Sriracha sauces by André Moreira - it's both creative and light in its colour tonality. An eco mailer box - like the ones we produce at Packhelp - can dazzle with its simplicity as well. It all falls down to your creativity.
Trust us - packaging’s durability is one of the biggest challenges to face.
Cardboard boxes - the ones we produce at Packhelp - are both light and durable. However, it is always important to be cautious about the weight and shape of the product. Whilst mailer boxes are perfect for smaller products, branded shipping boxes might be a good choice if the product requires special treatment or farther shipment.
So, here’s our tip - before you make an order, be sure that the box will be a match for your product.
Packaging is a great means to tell about your brand.
Consider it as a kind of dialogue with the customer. If one of your most important features includes an eco-friendly approach, an eco box will surely be a way to emphasize that.
Supposing you are a clothing producer that is colourful and stylish, a more creative and crazy design of the box can surely convey your message. Or your product is Boxed Water and you go for a minimalist design, with very clear message about your product's advantage over competition. The point is to make your customer aware that you put your heart in every step and element.
Box should secure your product - obvious, right?
Yes, but it is one of the most important features of packaging - the degree to which it secures what’s inside of it. Nobody wants to pay for a one-of-a-kind product, wait for the shipment and finally receive it… broken.
Hence, it’s crucial to know the weight and size of the product and secure it by an appropriate box. When sending donuts in a box to your client, make sure they look as delicious as they taste!
There are boxes that look astonishing due to their creativity.
There are boxes with irregular shapes and incredibly designed forms, but it often happens at the cost of functionality. And there’s hardly anything so irritating (in the packaging world) than a box that takes too much time to open. If it’s not intuitive, the risk of destroying the box is much higher.
Additionally, it might influence how your customer perceives the brand and the product - nobody likes to waste time unnecessarily. A cool example of introducing the concept of "easy-to-open" is the design of ChenChen Hu, who created the new delivery boxes with a "corner pack".
A box can be visually captivating, convey the message of your brand, but it doesn't fit its purpose 100% if the contents are not safe inside! Therefore, we always advise our clients to double-check all of those key elements before ordering boxes. Maybe dropping us a line is a good way to sort things out?
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We would love to hear your opinions - what features of box do you find most important? Do you agree with our propositions?
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