Your Position: Home - Packaging & Printing - What Is Signage Marketing & Why Should You Use It
You have most likely come across giant billboards bearing messages about a company or even seen a storefront sign talking about the store’s products and services.
These are examples of signage marketing in the business world today. Signage marketing is a prevalent marketing technique businesses implement to improve brand awareness and make better sales by targeting their audience.
Are you a business owner wondering if you should integrate signage marketing into your marketing campaign? Below, we have noted everything you need to know about signage marketing and why you should use it.
Before the emergence of signage, the prevalent mode of business advertisement was word of mouth. People who knew about a business told those who didn't, thereby circulating business information that improved awareness and created a bigger community of customers.
However, as the world progressed and civilization encroached on more significant percentages of the planet, businesses expanded and word of mouth was not enough to get the word out- pun intended- about businesses. It was time to find something more effective and efficient, cue in signage marketing.
As its name suggests, signage marketing uses signs to market one’s business. A more detailed explanation of what signage marketing is is that signage marketing is the use of artistic to communicate messages about a brand to the audience, who are the people who see the signs.
Signs are everywhere today. On the highways, in front of stores, or on the road, we run into signs as frequently as we see vehicles on the street. Signage marketing has taken the business world by storm because of the tremendous benefits it yields for businesses today.
These signs make it easier to inform the audience, instruct them, convince them of a need, influence their point of view, and direct them. Signage makes it easier for business brands today to be seen. By using imposing sign boards with engaging content, businesses can draw and retain the attention of their target audience.
Signage marketing is more compelling than many other marketing techniques. It makes it easier to manipulate an audience’s emotions and needs when used correctly. But why is this so?
To start with, humans process visual data better. In fact, about 90 percent of information transmitted to the brain is visual. The human brain processes images 60,000 times faster than text. Our thoughts, emotions, and ideas can be affected by simply looking at pictures.
Signage marketing takes advantage of this by using a mixture of texts and pictures to communicate to the human subconscious. This way, signs are appealing and yield more effect on the audience than word of mouth does. Food companies use specific colors and pictorial representations to communicate with the audience.
When the audience sees the sign with an imprint of food pictures, they undoubtedly think about how good the food looks and how delicious it will taste. To take it a step further, imagine if the sign announces a discount on the food product displayed.
Before they saw the sign, the audience had no reason to purchase food from that business. However, upon seeing the signage displayed, the audience is convinced that it needs the food.
Essentially, signage marketing often comprises a purpose, graphical representation, texts for communication, and target audience. They can be anything from murals to posters, banners, billboards, flyers, and digital signs.
Signage is a multi-purpose and versatile tool that comes in handy in many business operations. It offers many benefits that can be harnessed to scale up any business. Some reasons you should use signage include:
Signage marketing is one of the most effective types of marketing any business can indulge in. It is a cost-effective advert strategy that can help companies maximize profits while minimizing costs. Signs require a small investment to be produced.
For a small fee that does not make a dent in a company’s bank, signs can be designed, produced, and installed. With other means of advertisement, such as TV or radio adverts, the capital to create the content can be extremely expensive. Additionally, this content can only be aired for a short period. The longer the content is broadcast, the more amount is required.
Although other marketing forms are short-lived, signage marketing lasts longer and enables companies to reach their target audience for a more extended period. More importantly, creating a sign is a one-time investment until you deem it fit to be renewed.
Signs are also more affordable to design and implement than other marketing forms. They are an easy way to reach out to your target audience, increase brand awareness, and improve brand visibility on a budget.
Essentially, if you are trying to save money while also working on your business, signage marketing is one of the best ways to do so.
According to a survey by FedEx, Nearly 60 percent of consumers said that the absence of signs deters them from entering a store or business. This survey is one of many that prove the importance of signage marketing in small and large businesses.
The attraction power of signage, whether traditional or digital, can be compared to none. Signs can grab attention and, with the right content, retain this attention so that even out of the audience’s sight, it remains at their mind’s forefront.
Attractive signage has the power to get businesses moving. It attracts clients to the establishment, thereby initiating the first step in the purchase funnel so that the business can make more money in the long run.
By installing or placing signs in strategic locations with high traffic and football, you have a higher chance of introducing your brand to your target audience than you will by doing so with word of mouth.
With signs in the right places, people will see your business message and become interested in what your business has to offer. This is undoubtedly one of the most effective methods of generating new leads by reaching new people interested in your product or services. More leads mean a higher chance of increasing your business revenue and scaling up your business.
Potential customers have no idea what your brand character and identity are until you tell them. What better way to do so than with self-explanatory signs that do all necessary communication?
Signs are not only visually–appealing aesthetics meant for audience appraisal, but they also communicate messages. These messages may be events, such as announcements of events, discounts, and whatnot, or made more detailed to convey brand identity.
Although your business's signs are specially curated for advertisement purposes, they do a great job telling potential clients what to expect from your brand. Every detail, from the fonts used to the text colors, text placement, and background colors, can make or break your relationship with your potential clients.
More importantly, signage consistency makes it easier for clients to identify your brand wherever they see your signage quickly. For example, you can almost immediately spot a Coca-cola signage because their signs communicate consistency with every unique message.
Using signage to communicate your brand story, identity, and character is a great way to build the brand experience. It makes it easier for potential clients to be familiar with your brand, thereby offering them a little sense of security or trust that will benefit your business and the client.
By using signage to convey your brand vision and deity, you make it easier to convince potential clients to purchase your goods and services. At first glance, using signage to communicate brand character might not seem like an excellent way to make
Who says signs are only good for directing potential customers to your business doors? Signs are so versatile that they can be used for a wide range of things, product and service displays included.
It does not matter if it is inside or outside, signage advertisement is the best way to promote your business’s products and services. By combining pictures, graphical representations, texts, and colors, you can use visuals to compel or convince potential customers that they need the product or service displayed.
Outside your store or business building, your potential clients probably don't know what products or services you sell. They will continue to have no idea until they set foot in your establishment. However, with signage marketing, you can introduce potential clients to your products and services, even before they visit your establishment.
The more people see your product and services, the more people are convinced to make a purchase or two. The more purchases your potential clients make, the more revenue your business earns.
Inside an establishment, signage marketing is an excellent way to encourage impulse purchases. By displaying your products using attractive signage, you can get people to make unplanned purchases influenced wholly by the presence of signage and the fact that your signage looks good.
Sometimes, people who visit a store already know what they need and are determined to shop by this list. Other times, people do not know for sure what they need and will only shop as they go. In both situations, how do you convince these people to buy what they didn't realize they needed?
Every one of us had gone to a store and ended up buying what we didn't realize we wanted to buy in the first place. This might be because the product caught our eyes on the shelf. It can be because of something an employee said. Or it is most likely because we saw the product displayed beautifully on a digital sign.
Digital signage affects customer shopping behavior. It is known to increase impulse purchases by increasing the likelihood of a client purchasing a product. By using digital signage to display certain products at strategic places (like a point-of-sale counter), businesses can draw attention to these products, planting a seed of fear of missing out in the client’s mind.
Displaying best-selling or seasonal products makes it easier to up-sell and cross-sell via impulse purchases. This, in turn, works wonders at increasing sales revenue.
Without signage, businesses will be left with no option but to resort to other marketing means. These means may range from newspapers to television and even word-of-mouth. Although those serve their purpose, they are still considered inefficient compared to the power of signage marketing.
Signage makes it easier to communicate with potential clients. It increases brand visibility, helping people become more aware of a brand and its products or services.
By using static or dynamic imagery (in the case of digital signage), businesses can attract and hold attention in a way that many other marketing techniques can not. By drawing the audience’s attention to their signage, a company can easily and quickly get the audience to notice the message on the sign.
This makes signage marketing a great medium to reinforce a company’s message, promote business deals, or simply convey specific information to the audience.
Today, businesses adopt any strategy to help them make more sales while staying above the competition. Although there are various ways they do this, one of the most common is digital signage.
Not all businesses have discovered the potential that using signage marketing offers. As a result, those businesses that adopt this ingenious marketing method tend to stand out from their competition.
But why does this happen? It is not surprising that people tend to remember businesses from their signs. Signage, especially digital signage, comes with a high recall rate so that people not only see the signs but also remember the message being passed even when the sign is out of sight.
Signage marketing has grown increasingly popular, and for great reasons too. An innovative marketing technique, signage marketing makes it easier to connect with potential customers and increase business revenue in the long run.
However, to do these, you need an efficient digital signage solution. Loop TV allows businesses to create whatever digital signage marketing content they need and helps you optimize your signage marketing.
For your media player, sign up on the Loop TV official website.
Just decades ago, graphic designers spent their days producing print layouts for products like posters, books and brochures. But in today’s digital world, the realm of graphic design is expansive and ever-evolving. Although they share the same basic principles, print design and digital design each require a unique skill set and approach. Let’s dive into some of their key differences. What is Print Design? Print design is the artful creation of digital files that will eventually be produced as physical media. You can find print designers developing creative for products like: MagazinesBooksNewspapersBrochuresFlyersBusiness CardsBillboards Packaging, and more Dive into digital printing > What is Digital Design? Digital design refers to the creation of designs intended for publishing across digital media. The world of digital design may include: Digital advertisements WebsitesSocial media assetsApps, and more The Core Differences Between Digital and Print Design Whether designing for print or digital, creative designers need to take into consideration these core differences before diving in: Resolution Print design requires a much higher resolution than digital design to ensure the final product renders sharp and clear. Digital design, on the other hand, must take into consideration the resolution of the varying devices on which the design will be viewed (like a small cellphone screen vs. large desktop screen). Digital designers also need to consider the interactivity of their creative, which may include animations, clickable links, and other features that are not available in print. Medium When designing for print, it’s important to take into account the physical characteristics of the finished product such as paper size, weight, texture, and colour. This means that the design needs to be created with a specific print size in mind, including appropriate margins and bleed areas. Print designs must also take into account how colours will appear on paper, which may differ from how they appear on a computer screen. That said, our brand new HP Indigo 15K Digital Press is able to colour match up to 97% of PANTONE® colours—a truly unprecedented innovation! We own the only HP Indigo 15K in Western Canada! Learn More > Layout A billboard is huge, a banner is large, and a mobile screen is itty bitty. Our point? The layout of a design is heavily influenced by the medium in which it will be displayed. In print design, the designer has complete control over the size and placement of elements on the page, allowing for precise control over the visual hierarchy of the design that guides the viewer's eye through the content. In digital design, layouts often need to be responsive—meaning that it must adjust to different screen sizes and resolutions. This can limit the amount of control that the designer has over the layout, as certain elements may need to be moved or resized to fit the screen. Calls-to-action (CTAs) In digital design, the audience’s call to action (CTA) often renders in the form of clickable buttons, links and forms. Because taking action from a print piece typically requires more effort, print designers need to be creative in the way they incorporate their CTAs. Many designers today are using print-based digital technologies like QR codes and augmented reality (AR) to make it easier for the audience to move through the journey from physical to digital. Printing & Publishing Finally, the production process for print and digital designs varies greatly. Print designs must be sent to a printer for physical production, while digital designs can be published online with the click of a button. This means that print designs require more pre-production work—such as physical proofing and colour correction—to ensure that the final product matches the designer's vision. Get a designer that can do both! Did you know WCD’s in-house Creative Services agency specializes in both print and digital design? Not only do we have the all-around expertise, but we also have the production capabilities to print small and large format projects—from 10” brochures to 10’ banners! It’s never been easier to produce your multimedia campaigns in one place. But don’t take our word for it—get immersed in some of our favourite creative campaigns!
Read more6 Most Common Materials for Outdoor Signs When selecting materials for outdoor signs, it's critical that you take into consideration the many variables that are at play in comparison with indoor signage. Factors like weather, temperatures, wind, and ultimately the purpose of your signage will all impact the material you select. Get helpful tips on setting up design files for large format print > To help guide you in your decision making, here are six of the most common materials used to create durable outdoor signs: 1) Coroplast A staple in the sign industry, coroplast is perfect for outdoor signs on a budget. Made of corrugated plastic, coroplast is both light-weight and weather resistant. Coroplast is best used for temporary outdoor signs including event signage, although the material can last up to 1-2 years outdoors depending on conditions. This product can be easily cleaned, is stain-proof, and will withstand elements like rain and snow. Key features of coroplast signs include: Indoor or outdoor useWater proofAbility to add grommets for hangingCan be printed double-sided 2) Bubbl-X Bubbl-X is an ideal option for lightweight outdoor signs. This product is blue bin recyclable, making it an ideal option for businesses invested in their environmental footprint and sustainability. Bubbl-X is similar to coroplast in look and feel, but offers a smoother surface for printing, and instead of flutes, it has a core similar to heavy-duty bubble wrap. The result is a smooth, waterproof, light-weight sign that is slightly more durable than coroplast. Key features of Bubbl-X signs include: Indoor or outdoor useWater proofRecyclableAbility to add grommets for hangingCan be printed double-sided 3) PVC Board PVC board is a white product that looks and acts similar to wood, but has a hard, smooth finish that is ideal for printing single or double sided. Stable for use indoors or out, PVC board can be cut, glued and screwed as if it were plywood. Key features of PVC board signs include: Indoor or outdoor useWater proofCan be printed double-sided 4) DIBOND DIBOND is an aluminum composite material that has a solid polyethylene core sandwiched between thin gauge aluminum on either side. This product offers a lightweight, rigid and durable solution that is very suitable for long-term outdoor use. Key features of DIBOND signs include: Indoor or outdoor useWater proofCan be printed double-sided 5) Aluminum Solid aluminum is an ideal substrate for signs that need to perform outdoors for several years, such as parking lot signs, pipeline markers and site access signs. Most road signs you'll see today are made of aluminum because of their ability to withstand heat, hail, and rain. And for those looking for a sustainable option, aluminum's recyclability makes it an ideal choice. Key features of aluminum signs include: Indoor or outdoor useWater proofRecyclable 6) Crezone Crezone is an exterior grade plywood, specially treated and pre-painted white for use in outdoor signage. This product is ideal for use in cold temperatures because it is resistant to cracking and can easily be screwed to a backboard or bolted to sign posts. This product is often used for billboard advertisements, construction site signs, real estate signs, and a-frames. Key features of crezone signs include: Indoor or outdoor useWater proofCan be printed double-sided Need help with your signage project? If you're not sure which outdoor signage product will work best for you, we're here to provide expertise and guidance. Get in touch with our team today, and we'll help you manage your signs from concept to completion.
Read morePersonalized Décor Ideas for the Home and Office Spring has sprung, and so has that “out with the old, in with the new” itch that comes with spring cleaning. It’s a time of renewal, and often that means redefining our space with new inspiration. For many renters, redecorating a home or office space can be challenging. Thankfully, there are many options for temporary, removable, and non-damaging décor that can bring renewed energy to your space—all without the stress or expense of permanent renovations! We’re here to help you get those creative juices flowing. Discover WCD’s options for home and office décor > 1) Canvas Prints You can bring your most cherished memories and your favourite landscapes into any space with personalized, art-quality canvas prints. A cost-effective option, canvas prints are available in a wide variety of sizes and are light enough to be hung with non-damaging photo hangers like Command strips. Creative tip: Style a featured gallery wall in your home or office with a series of different-sized prints! 2) Wall Murals Go larger than life with an indoor wall mural that you can become fully immersed in. Vinyl wall murals are affordable, easy to remove, and non-damaging. They are also fully customizable and can adapt to your space. Wall murals are commonly used in commercial spaces like offices to brighten up a space, but can also be easily applied to a feature wall in any room at home. Need help with design? Our Creative Services team has you covered. Creative tip: Bring the outdoors into your space with a wall mural that celebrates nature. 3) Wall Decals Wall decals can add dimension and depth to your space, and the creative options are endless. Whether you're decorating a children's nursery with fun florals or adding pops of your brand throughout an office space, decals are a great temporary to long-term solution. Made with removable vinyl, these oversized stickers are easy to self-install, won't damage your paint or drywall when removed, and can be cut to your desired shape. Creative tip: Colour blocked shapes like arches and circles are in! Instead of painting a feature shape, install it in minutes with a vinyl decal. 4) Custom Wallpaper Traditional wallpaper can be difficult to apply and especially difficult to remove, often causing damaged walls (and frustration!). With removable vinyl, you can achieve any textured look you want in a space using your own custom wallpaper design. Creative tip: Create a bold feature wall with a unique wallpaper pattern that complements your space. 5) Metallic Prints Printed in lightweight aluminum, metallic prints are a unique way to liven your space. Corporate offices often use these for wayfinding and branded signage, but aluminum can also be used for personalized prints that render beautifully when printed with colourful imagery. Imagine your favourite photo of the mountains coming to life on a vivid and dimensional piece that you can proudly hang in your living room. Creative tip: Print your favourite vibrant landscape photo on a metallic finish for a stunning effect. 6) Acrylic Prints Acrylic prints are a great way to enhance your space with a sophisticated, crisp and clean look. Print your favourite photos, landscapes, or even your corporate brand on this durable material that stands out beautifully on any wall. Both acrylic and metallic prints can easily be mounted with standoffs (shown here) or can be outfitted with a custom hanging kit. Creative tip: Mount your acrylic print with aluminum standoffs for a “free-floating” effect. We can’t wait to help you decorate your space! Our experts are here to help you bring your space to life with creative ideas and recommendations. Learn more about our Signage Solutions and personalized home décor below.
Read more158
0
0
Comments
All Comments (0)